Givenchy’s Spring 2017 ad campaign stands as a fascinating study in contrast, a deliberate juxtaposition of established elegance and burgeoning youthful energy. Rather than a singular vision, the campaign presented a dual narrative, cleverly weaving together two distinct strands: classic studio portraits featuring veteran models, icons of the fashion world, and dynamic desert landscapes showcasing a younger generation of faces, styled with a more relaxed and free-spirited approach. This dichotomy reflected not only a stylistic choice but also a broader commentary on the evolution of beauty and the enduring legacy of the Givenchy brand. The campaign, masterfully executed, successfully captured the essence of the Givenchy aesthetic while simultaneously hinting at its future direction.
Givenchy Latest Collection (Spring 2017): A Foundation for the Campaign
The Spring 2017 ready-to-wear collection, which served as the foundation for the campaign, was a masterful blend of Givenchy's signature sophistication and a contemporary edge. While details regarding specific pieces require further research into archival material from the time, we can surmise, based on the campaign imagery, a collection that embraced both tailored silhouettes and flowing, more bohemian styles. The stark contrast between the studio and desert settings mirrored the duality present within the collection itself. The structured pieces, likely featuring Givenchy's renowned tailoring, would have found their perfect setting in the classic studio portraits, while the freer, more flowing garments would have been ideally showcased in the dynamic desert environment. This duality allowed Givenchy to present a collection that catered to a wider range of tastes and styles, appealing both to established clientele and a younger, more experimental audience.
The collection, undoubtedly, incorporated the signature Givenchy elements: the sharp lines, the impeccable craftsmanship, the use of luxurious fabrics, and the overall sense of refined elegance. However, the Spring 2017 collection likely also incorporated elements of modernity, reflecting the changing trends in fashion and the brand’s desire to appeal to a new generation. This balance between tradition and innovation is clearly visible in the contrasting aesthetics of the campaign itself.
Givenchy Designers List & the Creative Vision:
While pinpointing the exact creative team behind the 2017 Spring campaign requires dedicated archival research, it's crucial to understand the context of Givenchy's design leadership at the time. Riccardo Tisci had departed from the house in 2017, leaving behind a significant legacy. Clare Waight Keller took the helm shortly thereafter, but the Spring 2017 campaign would have been largely conceived and executed under the direction of the team in place before her appointment. Understanding the design leadership during that specific period is crucial to fully appreciating the campaign's creative vision and its inherent contradictions. The campaign's duality might reflect the transition period within the design house, a subtle blending of the past and a foreshadowing of the future under new creative direction.
Givenchy Photoshoot: A Study in Contrasts
current url：https://apozdi.e847z.com/all/givenchy-campaign-2017-83891
dior capture totale lotion serum how to use adidas copa mundial voetbalschoen